Robert C. Clements, owner and founder of Club Beverly Hills, an entertainment firm specializing in numerous facets of filmmaking, died March 22 of unreported causes at Cedars-Sinai Medical Center. He was 72.

Clements founded Club Beverly Hills in 1979 with his wife, Rose. CBH specializes in publicity, public relations, promotions, personal management, marketing, merchandising, financing and advertising for film, television and theater.

Prior to ’79, Clements worked for Dayline Inc. in the advertising and promotions department. He was first introduced to the entertainment industry by his father, who worked at Mack Sennet Studio. He graduated from Pepperdine University in ’48 with a BS in advertising.

Projects that CBH worked on included the films “Sworn to Justice” and “Dinosaur Valley Girls.”

Clients of CBH include Nancy Sinclair (“Murphy Brown”), Lenny Rose (“Seinfeld”) and Sharon Farrell (“The Young and the Restless.”)

Clements is survived by his wife, Rose, his mother and a daughter.