Giovanni Pedde has been named VP, European operations, for the international television division of the Paramount Television Group.
In the new position, Pedde will open an office in Rome and be responsible for Paramount Intl. Television’s distribution operations in Italy, France and Spain. In addition, he will provide overall business planning and production support in these territories as well as in other European markets.
Pedde’s appointment reflects the studio division’s commitment to expanding its activities in the international marketplace.
Pedde joins Paramount from the law offices of Loeb and Loeb, where he worked for eight years, first in New York and then in Rome. During his tenure there he practiced throughout Europe in all areas of entertainment law. Pedde is a member of both the New York and the Italian Bars.