Paramount Intl. Television has tapped Isis Moussa marketing VP and upped Julie Wineberg to administration veep.
In her newly created position, Moussa is responsible for developing the overall marketing strategy for ITD’s distribution activities as well as overseeing the publicity, advertising, research and promotional needs for the division.
Wineberg, formerly director of sales and administration, will oversee ITD’s product rights and availabilities systems. She will work closely with the various Paramount and Viacom production entities to acquire product information and rights entitlements.
Additionally, Wineberg manages sales information, oversees the distribution of license agreements and is spearheading the development of a new international sales database.
Moussa joins Paramount from Warner Bros. Intl. Television, where she served as director of publicity, promotions and research since 1996.
Wineberg joined Par in 1987.