P’gram UK vid arm grabs Astrion

Warner to join PFE as part of deal

LONDON — While Seagram gets down to the detail of taking over Polygram, Polygram Filmed Entertainment’s U.K. video arm has pushed ahead with the acquisition of indie video company Astrion.

Astrion, which was founded four years ago, specializes in sports sell-through videos and has exclusive video rights to the children’s book series “Letterland.”

Astrion founder Ivor Schlosberg will help oversee the transition period before stepping down as chairman, while managing director Alison Warner will join PFE UK as part of the deal.

“Astrion has some fantastic franchises that we will look to develop in the near future,” said Peter Smith, managing director of PFE UK. “In addition, they have some of the best video executives in the business who will be joining Polygram.”

More Biz

  • Reese Witherspoon

    CAA Sets Rare Public Event With Reese Witherspoon, Jenny Han Among Attendees

    LONDON — While Seagram gets down to the detail of taking over Polygram, Polygram Filmed Entertainment’s U.K. video arm has pushed ahead with the acquisition of indie video company Astrion. Astrion, which was founded four years ago, specializes in sports sell-through videos and has exclusive video rights to the children’s book series “Letterland.” Astrion founder […]

  • Former movie producer Harvey Weinstein arrives

    Judge Allows Harvey Weinstein Sex Trafficking Suit to Proceed

    LONDON — While Seagram gets down to the detail of taking over Polygram, Polygram Filmed Entertainment’s U.K. video arm has pushed ahead with the acquisition of indie video company Astrion. Astrion, which was founded four years ago, specializes in sports sell-through videos and has exclusive video rights to the children’s book series “Letterland.” Astrion founder […]

  • R. Kelly

    R. Kelly to Perform at MSG’s Hulu Theater in New York Next Month

    LONDON — While Seagram gets down to the detail of taking over Polygram, Polygram Filmed Entertainment’s U.K. video arm has pushed ahead with the acquisition of indie video company Astrion. Astrion, which was founded four years ago, specializes in sports sell-through videos and has exclusive video rights to the children’s book series “Letterland.” Astrion founder […]

  • Brian Speiser APA

    APA Alternative Agent Brian Speiser Promoted to Partner at APA

    LONDON — While Seagram gets down to the detail of taking over Polygram, Polygram Filmed Entertainment’s U.K. video arm has pushed ahead with the acquisition of indie video company Astrion. Astrion, which was founded four years ago, specializes in sports sell-through videos and has exclusive video rights to the children’s book series “Letterland.” Astrion founder […]

  • Live Nation Names Amy Marks EVP,

    Live Nation Names Amy Marks Exec VP, Head of Integrated Marketing

    LONDON — While Seagram gets down to the detail of taking over Polygram, Polygram Filmed Entertainment’s U.K. video arm has pushed ahead with the acquisition of indie video company Astrion. Astrion, which was founded four years ago, specializes in sports sell-through videos and has exclusive video rights to the children’s book series “Letterland.” Astrion founder […]

  • Kukai

    Tencent Unit Buys New Classics Media for $2.25 Billion

    LONDON — While Seagram gets down to the detail of taking over Polygram, Polygram Filmed Entertainment’s U.K. video arm has pushed ahead with the acquisition of indie video company Astrion. Astrion, which was founded four years ago, specializes in sports sell-through videos and has exclusive video rights to the children’s book series “Letterland.” Astrion founder […]

  • The Lippin Group

    George Cabico Joins Lippin Group as Senior VP

    LONDON — While Seagram gets down to the detail of taking over Polygram, Polygram Filmed Entertainment’s U.K. video arm has pushed ahead with the acquisition of indie video company Astrion. Astrion, which was founded four years ago, specializes in sports sell-through videos and has exclusive video rights to the children’s book series “Letterland.” Astrion founder […]

More From Our Brands

Access exclusive content