×
You will be redirected back to your article in seconds

Null zeroes in on PBS, fills void in coffers

NPR host/health expert raises $3.5 mil for 15 stations

NEW YORK — Fifteen PBS TV stations got an early delivery from Santa this year as radio host Gary Null broke PBS’ fundraising record by single-handedly soliciting $3.5 million during his on-air pleas for viewer contributions in early December.

Null, a nutrition and health expert with a syndicated show on National Public Radio, significantly boosted fundraising for the PBS stations on which he appeared.

The stations aired a special called “How to Live Forever, With Gary Null” between Nov. 29 and Dec. 14. Null asked for contributions during breaks and also took calls from viewers who had health questions. He also gave away copies of his new book.

His appearances on WNET and WLIW in the New York market solicited $1,038,000 for the two stations.

Cups overfloweth

In several cases, Null’s brief appearances drew more money than the stations had budgeted for their entire pledge periods. In Tallahassee, Fla., Null raised $105,000. The station’s goal was $75,000 for the multiday fundraising effort.

Although Null has been on radio for 22 years, he said that PBS stations have always turned down his offer to help them raise money because they didn’t believe that an NPR personality would have much appeal on television. “I have knocked on the door of PBS, but they would never let me in,” said Null. “They always felt that PBS and NPR had different audiences, but they’re the same.”

After Miami, the deluge

PBS station WPBT in Miami took a chance on him Nov. 29 and raised more than $300,000. That figure was within $35,000 of the station’s total fundraising goal.

When word of that great success got around, PBS stations from all around flooded him with requests to appear on their stations.

While it would seem logical that public TV will line up to secure Null for the next pledge period, Null is not counting on it.

“I never assume anything,” he said.

More Biz

  • Stan Lee, left, and Keya Morgan

    Stan Lee's Former Business Manager Arrested on Elder Abuse Charges

    Stan Lee’s former business manager, Keya Morgan, was arrested in Arizona Saturday morning on an outstanding warrant from the Los Angeles Police Department. The LAPD’s Mike Lopez confirmed that the arrest warrant was for the following charges: one count of false imprisonment – elder adult; three counts of grand theft from elder or dependent adult, [...]

  • promenade Cannes Croisette Cannes Placeholder

    Cannes Market Claims Record Visitor Numbers

    The Cannes Market, the Cannes Film Festival’s commercial wing, says that its 2019 edition welcomed a record number of participants. It reported 12,527 attendees. The largest group by nationality was from the U.S. with 2,264 participants, followed by France with 1,943 participants, and the U.K. 1,145. Comparable figures for 2018 were not available. The number [...]

  • Former movie producer Harvey Weinstein (L)

    Some Weinstein Accusers Balk at $30 Million Settlement

    Updated: Some of Harvey Weinstein’s accusers are balking at a proposed $30 million settlement of their harassment claims, which could scuttle the deal, Variety has learned. Attorneys in the Weinstein Co. bankruptcy case told Judge Mary Walrath on Thursday that they are close to a global resolution of the civil litigation. The accusers, their lawyers [...]

  • Director Dean DeBlois and online game

    'Dragon' Director Dean DeBlois and PUBG's CH Kim to Keynote 2019 VIEW Conference

    Dean DeBlois, director and executive producer of DreamWorks Animation’s “How to Train Your Dragon: The Hidden World,” and PUBG Corporation CEO CH Kim are the first keynote speakers announced for the 2019 VIEW Conference in Turin, Italy, in October. Since it began 12 years ago, VIEW, which stands for Virtual Interactive Emerging World, has continually [...]

  • Harvey Weinstein

    Harvey Weinstein Accusers Near Settlement in Bankruptcy Case

    Attorneys in the Weinstein Co. bankruptcy case say they are getting close to reaching a settlement that would compensate Harvey Weinstein’s sexual misconduct accusers. The company went bankrupt last year, as it faced hundreds of millions of dollars in debt and numerous civil suits on behalf of Weinstein’s alleged victims. The company sold to Lantern [...]

  • Ari Emanuel Endeavor

    Endeavor IPO Filing Offers Details of Company's Financials, Leadership Pay Packages

    Endeavor’s IPO filing Thursday offers a hard look at the company’s financial performance during the past three years during a period of rapid growth for the company that’s home to UFC, WME, Professional Bull Riders and a clutch of other assets. Endeavor is generating solid free cash flow from operations and healthy adjusted earnings for [...]

More From Our Brands

Access exclusive content