News Corp. to sell DIMAC Marketing

De Leeuw & Co. gets direct marketing corp.

News Corp. has agreed to sell direct marketing services concern DIMAC Marketing Corp. to McCown De Leeuw & Co. for an undisclosed amount, the media company said Tuesday.

News Corp. got DIMAC as part of its Heritage Media acquisition last summer. It said in December it would sell DIMAC as part of its “continuing strategy to focus on core businesses.”

News Corp. said Tuesday that the deal, which is subject to regulatory approval, was expected to close in June.

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