Marketing stars shimmer at Promax, DBA confab

More than 7,000 attended conference

TORONTO — They came, they shmoozed, they collected their awards and they went home.

Over 7,000 attended the 1998 Promax and BDA Conference, held in Toronto June 17-20. Promax is the association of pro-motion and marketing professionals in the electronic media and BDA is the Broadcast Designers Assn.

Marketers of the year award went to Roger King, Michael King and Don Prijatel of syndicator King World. The best in worldwide marketing excellence award, now in its fourth year, went to the BBC for promotions including “Perfect Day” and “Jaws Night” (both on BBC TV) and “Spot the Bull” (BBC Radio 5 Live.)

Nix to underage drinking

KFMB-TV San Diego took the outstanding community/public service award for its efforts to discourage underage drinking.

The Cartoon Network took the best promotional piece by a cable network for its live-action piece “Tree,” about a cartoon character crisis clinic, written and produced by Michael Ouweleen.

Cablevision received the best promotional piece by a cable system award for its submission “The Tax File,” a self-help channel offering tax information.

At the Gold Medallion Awards ceremony, presented on the final day, the Pinnacle Award (formerly known as the Intl. Hall of Fame Award) went to Meryl Cohen of Paramount Domestic Television, Bruce Dunlop of British Sky Broadcasting and George Schweitzer of CBS Television Network.

The newly created Brandon Tartikoff Award, for newcomers to the industry, went to Kelly McGinnis, a producer-director from TBS Superstation. Broadcasting & Cable’s Don West took Promax’s first annual lifetime achievement award.