×

Luguori tapped prexy of FX Net

'NYPD,' 'X-Files' give chan highest viewership ever

NEW YORK — Peter Liguori was named president of general entertainment cable web FX on Wednesday.

Liguori, previously senior VP, marketing, Fox/Liberty Networks, replaces Mark Sonnenberg, who was named executive VP, Fox/Liberty Ventures, on Tuesday.

Liguori will report to Tony Ball, president and CEO, Fox/Liberty Networks.

“Peter made a huge impact on the positioning and marketing of Fox Sports Net and the rebranding and repositioning of FX over the last 18 months,” Ball said.

Liguori joins FX as the 4-year-old cable channel is achieving its highest viewership levels. Driven by the success of the off-network “NYPD Blue” and “X-Files,” FX increased its primetime household delivery to 310,000 in July, a 60% increase over July 1997.

In a conference call Wednesday, Liguori said he hopes to further establish FX with it forthcoming original series and movies.

Look, ma, no net

“We’re in development with a lot of original programming that will add a lot of value,” said Liguori, who described the originals as “programming with an edge that walks a tightrope without a net.”

This month, FX will premiere two original series, “The Penn & Teller Show” and “Instant Comedy” with comedy troupe the Groundlings.

Liguori also touted three original FX films in production at Fox TV Studios: “Strange Justice,” a dark comedy about the Clarence Thomas-Anita Hill hearings; “Accidental Empires,” about the titans that built the computer industry; and “Driven,” about a female executive who takes her rapist hostage and calls a local radio shock jock, who debates her case on the air for eight hours (Variety, July 23).

FX will begin televising original movies in 1999.

Liguori noted that FX’s upcoming slate of theatrical movies includes “Boogie Nights” and “The Full Monty.”

Distribution downer

One area where the Los Angeles-based FX has faltered somewhat is distribution. FX launched impressively with about 20 million subscribers, but its relatively expensive 30¢ per subscriber affiliate fee has caused slower growth than some competitors.

For example, the History Channel, which launched Jan. 1, 1995, has 50.4 million subscribers.

“The challenges (at FX) are that we fulfill FX’s charter and maximize distribution,” Liguori said.

Before joining Fox/Liberty in July 1996, Liguori worked nearly 10 years at HBO, where he rose to the position of VP, consumer marketing.

He also has experience in the feature film business as producer of the independent film “Big Night.”

Prior to joining HBO, Liguori was an account supervisor at ad agency Ogilvy & Mather.

Popular on Variety

More Biz

  • Untold Stories Film Program

    Robert De Niro's Company Files $6 Million Suit Against Ex-Employee

    Robert De Niro’s company has filed a $6 million lawsuit against a former employee, accusing her of embezzling money and binge-watching Netflix while on the job. Canal Productions, De Niro’s loan-out company, also accuses Chase Robinson of racking up exorbitant hotel and restaurant charges and using millions of De Niro’s frequent flyer miles for her [...]

  • NEW YORK, NEW YORK - AUGUST

    Jay-Z Gets Shade From Kaepernick, Support From Cardi B as NFL Fallout Continues

    UPDATED: If anyone expected the drama surrounding Jay-Z’s deal with the NFL to calm down over the weekend, they were mistaken, as controversy and conversation continued to swirl. The situation grew even more intense late Friday when TMZ reported that Jay is looking to acquire a majority interest in an unspecified NFL team, which would [...]

  • Curiosity Stream Altice

    Altice USA Pacts With John Hendricks' CuriosityStream Service

    Altice USA has set a deal with John Hendricks’ CuriosityStream to expand distribution of the science- and history-focused subscription streaming service. The deal will make CuriosityStream available to all Altice USA’s 4.9 million customers across 21 states, including a big cluster serving New York and Connecticut. Altice also plans to add the CuriosityStream app to [...]

  • Led Zeppelin Stairway to Heaven

    Department of Justice Backs Led Zeppelin in ‘Stairway to Heaven’ Copyright Case

    The U.S. Department of Justice has weighed in on the next big music copyright case on the horizon following the Katy Perry “Dark Horse” decision, and taken Led Zeppelin’s side in the long-running copyright dispute that pits the writers of the group’s anthem “Stairway to Heaven” against the publishers of the earlier song “Taurus” by [...]

  • Harvey Weinstein

    Harvey Weinstein Prosecutors Make Last-Minute Move to Bolster Case

    The Manhattan D.A.’s office is making a last-minute bid to strengthen its case against Harvey Weinstein, who is set to be tried next month on charges of rape and sexual assault. Prosecutors notified the court on Tuesday that they will seek a new indictment. The D.A.’s office wants jurors to hear from Annabella Sciorra, the [...]

  • Jeffrey Epstein

    Jeffrey Epstein's Autopsy Rules That He Died by Suicide

    Jeffrey Epstein’s death earlier this month has been ruled a suicide by hanging. The New York Times reported on Friday that the city’s medical examiner has officially made the ruling six days after Epstein was found dead in his jail cell at the Metropolitan Correctional Center in Manhattan. According to the Times, which cites a [...]

More From Our Brands

Access exclusive content