Licht leaves Mattel for Fox homevid

She's senior veep of marketing

Twentieth Century Fox Home Entertainment Intl. has named Lisa Licht senior VP of marketing.

Licht — who fills the post previously held by Mike Dunn, who was promoted in December to senior VP, Europe — joins Fox from toymaker Mattel, where she spent the past seven years.

She will be responsible for setting the marketing strategy and overseeing the packaging, advertising, publicity and promotions for all Fox Home Entertainment products.

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