MILAN — John Lack, a founder of MTV, has been appointed general director of Stream, the multimedia unit of Italy’s newly privatized giant Telecom Italia and the only cable TV operator in the country.
Lack joined Stream’s board in May as special consultant to its president, Miro Allione. Previously he was CEO and exec VP of ESPN.
“The appointment of Mr. Lack, widely considered one of the leading experts worldwide in the TV and multimedia fields, is part of our strategy to strengthen Stream,” the company said in a statement.
Stream has been going through a difficult period recently. It has virtually abandoned cable broadcasting and has focused on satellite TV. In the last few months Stream has been discussing the sale of shares in its capital with pubcaster RAI and global mogul Rupert Murdoch.