Promax, the international association of promotion and marketing professionals, will honor three King World execs with the Marketers of the Year Award at the Promax & BDA Conference & Exposition in Toronto on June 18.
King World chairman Roger King, vice chairman Michael King and Donald Prijatel, senior VP of advertising and promotion, will receive the kudos. Sponsored by Entertainment Weekly, the award pays tribute to a body of work by individuals in a member organization.
King World’s marketing successes include TV shows “Wheel of Fortune,” “Jeopardy!” “Inside Edition” and “The Oprah Winfrey Show.”
The deadline for Promax Intl.’s 1998 Gold Medallion Awards competition is March 14. The annual awards competition is open to all qualifying entries introduced as part of a regular promotion/marketing campaign between Jan. 1 and Dec. 31, 1997.
Winners will be announced at the Promax awards presentation at the conclusion of the confab.