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New Line Cinema on Wednesday announced the appointments of Tracy Weston and Tim Sommerfeld as vice presidents of creative advertising.

Weston is to oversee all print campaigns for New Line theatrical releases, while Sommerfeld will head the development of theatrical trailers, TV commercials and radio spots.

The announcement was made by marketing president Cheryl Boone Isaacs and Lori Drazen, senior vice president of creative advertising. Both Weston and Sommerfeld will report to Drazen and act as liaisons between the marketing department and outside creative vendors.

Right on track

“We are extremely excited to be working with people who have such tremendous track records,” Drazen said. “Their talent for developing unique material has been integral to launching a number of blockbuster films and television programs. We know that they will play a significant role as New Line continues to establish itself as a home for innovative marketing.”

A veteran marketing executive, Weston has served for the past five years as VP and senior art director at Paramount Pictures’ inhouse design group, known as 5555. During her tenure there, she was part of a team responsible for developing print ads for films such as “Braveheart,” “Clueless,” “Clear and Present Danger,” “Primal Fear” and “What’s Eating Gilbert Grape.”

For the past year, Sommerfeld served as director of on-air promotion, movies and miniseries for CBS, where he oversaw campaigns for Hallmark Hall of Fame’s “What the Deaf Man Heard,” the highest-rated made-for-television movie of the past six years. Prior to joining CBS, Sommerfeld was director of creative film services at Buena Vista Pictures Marketing, where he helped launch “The Lion King,” “The Hunchback of Notre Dame,” “Toy Story,” “Muppet Treasure Island” and “Ed Wood.”