Hallmark Entertainment has named Lynn Holst VP of development. She will report to Robert Halmi, Sr., the company’s chairman.

In her new post, Holst will search out literary and stage properties for possible development into programs for television. She will also help nurture specific projects during the writing process and after they’ve been greenlit for production.

Holst joins Hallmark from the PBS drama series and independent film company American Playhouse/Playhouse Intl. Pictures, where she was VP of creative affairs. While there, she was responsible for developing original dramatic features and adaptations for film and television.

Holst was producer of Garret Williams’ first feature “Spark” (Sundance Film Festival, Berlin Film Festival ’98) and continues to serve as creative consultant for Native American Public Television.

Holst began her career as a dramaturg and literary manager for producer Joseph Papp at the New York Shakespeare Festival.