NEW YORK — Hachette Filipacchi is taking its stable of women’s print mags to the small screen via the upstart Paxnet TV network.
The deal, announced Wednesday, matches the world’s largest magazine publisher with the nation’s largest group of TV stations, Paxson Communications, which is now in the process of birthing its national family entertainment web with a launch date of Aug. 31.
Pecker to be prexy
Programming will be created under the banner of Hachette Productions, the film, TV, radio and music subsidiary of Paris-based Lagardere SCA. David Pecker, prexy/CEO of Hachette Filipacchi Magazines will also serve as chairman/CEO of Hachette Productions, with Michael Berman in the prexy and COO post.
“For many years, we have contemplated leveraging our brands on U.S. television, and Paxnet is an ideal platform for us,” Lagardere SCA general manager/CEO Arnaud Lagardere told Daily Variety. “Television is a wonderful component to our core publishing business as we extend the reach of our titles.”
‘Woman’s Day’ up first
The Hachette/Paxnet partnership will produce one hour of original daytime programming. The first program, “Woman’s Day,” is set to air weekdays at 2 p.m.
Hachette Filipacchi publishes 29 consumer titles, reaching more than 47 million readers through Woman’s Day, Elle, Mirabella, Family Life, Home and others.
Paxnet TV is expected to be the nation’s seventh largest TV network, initially airing on stations in 77% of the country.