Louise Carter has been promoted from associate director to director, affiliate promotion, at Fox Broadcasting Co.
In her new position, Carter will be charged with the conception, development and execution of nationwide promotions, the implementation of both launch and sweeps kits, the servicing of affiliates with promotional materials and the planning of Fox’s annual affiliate conference for promotion managers. She reports to Nick Belperio, VP of affiliate promotion.
Carter will remain a media specialist for five Fox owned-and-operated stations and handles the quarterly planning and management of the co-op advertising program for Fox’s 175 affiliates.
Carter joined Fox in 1991 as a local sales assistant in the Fox Net/Cable Affiliate department. She officially joined the network in 1992 as manager, affiliate promotion, and was promoted in 1996 to associate director. She was also the media market specialist to 25 affiliates.