Former United Talent Agency president and co-founder Marty Bauer has established an eponymous management and production banner.
To date, six of Bauer’s former UTA clients — directors Tony Kaye and Richard Pearce, actor Alan Alda and writers Vincent Patrick, Dan Pyne and Chris Crowe — will join the Bauer Co. as management clients. Bauer told Daily Variety he is in talks with several other former clients about joining him as well.
Robert Marsala, who served as Bauer’s assistant at UTA, also joins the company as a manager and development executive.
Last October, Bauer stepped down from his dual posts as president and co-chairman of UTA to assume a newly-created, temporary role as senior counselor for the tenpercentery. A 25-year veteran of the agency business, Bauer had served as UTA’s president since its inception in 1991.
His contract with the agency runs until April 1, but Bauer said UTA “was very gracious to let me out a little early.”
The Bauer Co. is housed in the same Beverly Hills building (9465 Wilshire Blvd.) with tenants Michael Ovitz and Hofflund-Polone, the management company founded by former UTA agents Judy Hofflund and Gavin Polone. While Bauer and Polone had contentious and public ventings after Polone was fired from UTA in 1997 amid a swirl of lawsuits and accusations, Bauer said the two “have remained friends.”
In fact, Bauer said he is temporarily housed in Hofflund-Polone office space until his office is completed.
“I very much feel I’m in a much better place to service my clients than when I was running a talent agency, where my time and energies were diverted elsewhere,” said Bauer. “And I’ve always wanted to be more in the creative side of the business.”