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NEW YORK — Esquire magazine is continuing its yearlong self-proclaimed “editorial revival” by adding cultural critic Greil Marcus to its masthead, editor-in-chief David Granger announced Wednesday.

The critic and author will contribute a monthly column to Esquire, beginning in the September issue.

Marcus has been a contributor to the New York Times magazine, Harper’s, Interview, the Village Voice and various newspapers and publications throughout the last 30 years. He began his career in 1968 as a music columnist for the San Francisco Express Times, and a year later became one of the first records editors at a fledgling Rolling Stone, and remains a contributing editor there.

Books by Marcus include “Invisible Republic: Bob Dylan’s Basement Tapes” (Henry Holt, 1997) and “Lipstick Traces: A Secret History of the 20th Century” (Harvard, 1989).

Since Granger took over the helm at the Hearst-owned mag a year ago, Esquire has seen a 34% increase in the number of advertising pages, according to Media Industry Newsletter.