Peter Iacono has been tapped senior VP of sales strategy and planning for Columbia TriStar Intl. Television.
Still based at the company’s Culver City headquarters, Iacono will be responsible for CTIT’s free TV and basic cable licensing activities internationally, providing guidance and strategic direction to the division’s sales initiatives. He will report to Michael Grindon, president of the division.
Besides his sales planning responsibilities, Iacono will oversee CTIT’s financial planning and rights management departments as well as the operations of CTIT’s international offices.
Iacono joined the company in 1993 as director of pay TV, and most recently held the position of VP, international pay TV. During his tenure, Iacono contributed to the growth of CTIT’s international pay TV licensing and channel operation businesses.
“Peter has contributed to the growth of CTIT’s pay television division, skillfully negotiating new deals and ventures,” Grindon said. “His combined business expertise and global perspective are extremely valuable assets.”