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Cardoso Drissi upped to senior VP at Par TV

She'll oversee advertising, publicity, promotion

Paramount Network TV has promoted Trisha Cardoso Drissi to senior vice president of advertising, publicity and promotion.

Cardoso Drissi, formerly vice president of media relations, will now report jointly to John A. Wentworth, executive vice president of marketing, network programming and TV Group media relations, and Garry Hart, president of Paramount Network TV.

In her new position, Cardoso Drissi will be responsible for overseeing and executing advertising plans, trade and consumer publicity campaigns and promotions for all series, longform projects and pilots produced by Paramount Network TV.

Cardoso Drissi joined Par in 1993 as vice president of media relations for the Paramount TV Group, where she supervised publicity for the group’s TV product and for Viacom Prods. and Paramount Digital Entertainment.

Prior to her tenure at the studio, she was vice president of entertainment marketing for Burson-Marsteller’s Mahoney Communications division. She had been director of TV at Mahoney Communications before Burson-Marsteller’s acquisition of the company in 1991.