MONTREAL — Astral Home Entertainment, the video distribution division of Montreal-based Astral Communications, has inked a three-year deal to be the main supplier of videocassettes and music product to the 325 Blockbuster Video stores in Canada.
The new agreement will make Astral Home Entertainment the leading supplier of videocassettes in Canada, according to Sidney Greenberg, president of Astral Home Entertainment. The agreement takes effect immediately.
Astral Home Entertainment already services more than 4,000 retail video outlets across Canada.
“The Blockbuster deal underlines Astral’s strategic plan to grow all its core businesses through an aggressive program of internal and external expansion,” said Ian Greenberg, president and CEO of Astral Communications. “As we have consistently stated, we are committed to expanding all our divisions so that they will continue their important contributions to Astral’s profitability.”