Barbie toplines as MGM’s ‘Golden’ girl

Limited edition doll to highlight 75th anni of Lion

Everybody wants to be in pictures and Barbie, the world’s most popular fashion doll, is no exception.

The only difference is that Mattel’s perennial bestseller is getting an able assist from Metro-Goldwyn-Mayer’s three-month-old consumer products unit.

Never mind that Barbie has been getting downright progressive in recent incarnations — from Olympic skater to NASCAR race driver — she’ll take a six-decade step back when she emerges next spring as a limited edition “MGM Golden Hollywood Barbie.”

According to someone who knows, we’re talking a black-and-gold lame dress here, a feather fan and lots of blond hair, “styled back” in a ‘do that’s not only true to the ’30s but also held up, artfully and decoratively, by a fan-matching feather.

Mattel, which last year sold nearly $2 billion’s worth of Barbies in more than 150 countries, reportedly was among the initial interested licensees when the Lion formalized its commitment to retail in May.

The studio’s first such venture, announced during the introduction of MGM Consumer Products, was with Neiman Marcus. The upscale retailer has been putting together an “MGM Star” product catalog that will be distributed in mid-August.

Although Mattel and MGM declined to discuss the licensing fee the toymaker will pay the studio, David Haddad, Mattel’s senior VP of Barbie doll collectibles, was not at all shy about the venture’s prospects.

After calling “fashion and glamour the hallmarks of our Barbie collectibles division,” Haddad said the MGM Golden Hollywood Barbie, which will be assembled just in time to celebrate MGM’s 75th anniversary, “epitomizes this ideal match.”

More Biz

  • Music Streaming Revenue placeholder

    Check's In the Mail: Sony Music Disburses $750 Million to Artists in 'Spotify Windfall' (EXCLUSIVE)

    Everybody wants to be in pictures and Barbie, the world’s most popular fashion doll, is no exception. The only difference is that Mattel’s perennial bestseller is getting an able assist from Metro-Goldwyn-Mayer’s three-month-old consumer products unit. Never mind that Barbie has been getting downright progressive in recent incarnations — from Olympic skater to NASCAR race […]

  • Aretha Franklin - American Soul Singer

    Aretha Franklin Funeral, Public Viewing Plans Announced

    Everybody wants to be in pictures and Barbie, the world’s most popular fashion doll, is no exception. The only difference is that Mattel’s perennial bestseller is getting an able assist from Metro-Goldwyn-Mayer’s three-month-old consumer products unit. Never mind that Barbie has been getting downright progressive in recent incarnations — from Olympic skater to NASCAR race […]

  • Stan Lee

    Judge Grants Restraining Order to Protect Stan Lee

    Everybody wants to be in pictures and Barbie, the world’s most popular fashion doll, is no exception. The only difference is that Mattel’s perennial bestseller is getting an able assist from Metro-Goldwyn-Mayer’s three-month-old consumer products unit. Never mind that Barbie has been getting downright progressive in recent incarnations — from Olympic skater to NASCAR race […]

  • Prince Rogers Nelson

    Prince Estate and Sony Release 23 Long-Unavailable Albums Digitally

    Everybody wants to be in pictures and Barbie, the world’s most popular fashion doll, is no exception. The only difference is that Mattel’s perennial bestseller is getting an able assist from Metro-Goldwyn-Mayer’s three-month-old consumer products unit. Never mind that Barbie has been getting downright progressive in recent incarnations — from Olympic skater to NASCAR race […]

  • Rosie O'Donnell, Frankie Shaw, David Nevins,

    Showtime Takes Boutique Approach Amid Intense Competition for Talent, Premium TV Viewers

    Everybody wants to be in pictures and Barbie, the world’s most popular fashion doll, is no exception. The only difference is that Mattel’s perennial bestseller is getting an able assist from Metro-Goldwyn-Mayer’s three-month-old consumer products unit. Never mind that Barbie has been getting downright progressive in recent incarnations — from Olympic skater to NASCAR race […]

  • Ryan Kavanaugh

    Relativity Media Sale to UltraV Holdings Approved by Bankruptcy Judge

    Everybody wants to be in pictures and Barbie, the world’s most popular fashion doll, is no exception. The only difference is that Mattel’s perennial bestseller is getting an able assist from Metro-Goldwyn-Mayer’s three-month-old consumer products unit. Never mind that Barbie has been getting downright progressive in recent incarnations — from Olympic skater to NASCAR race […]

  • Music Streaming Revenue placeholder

    Fraud Has Become the Latest Hurdle for Music Streaming

    Everybody wants to be in pictures and Barbie, the world’s most popular fashion doll, is no exception. The only difference is that Mattel’s perennial bestseller is getting an able assist from Metro-Goldwyn-Mayer’s three-month-old consumer products unit. Never mind that Barbie has been getting downright progressive in recent incarnations — from Olympic skater to NASCAR race […]

More From Our Brands

Access exclusive content