ABC Inc. ups Matson

Exec upped to sr. veep in PR revamp

NEW YORK — ABC Inc. has upped Patricia Matson to senior VP of communications as part of an overall restructuring of its PR operations, which was announced Monday.

Matson, a 21-year ABC vet, will be responsible for all internal and external communications departments at the Disney-owned company, including the ABC Television Network and other ABC divisions. She’ll continue to report to ABC Inc. topper Robert Iger.

In the past, ABC divided responsibility for its communications staffs, with one VP handling ABC Inc. PR and another in charge of network-level divisions such as entertainment, news and sports. The former position, which had been held by Matson since 1984, reported to Iger, while the latter slot reported to the president of the network.

Under the new structure, Matson will head a unified communications department, with a yet-to-be-named VP for network PR reporting to her. Matson is expected to fill that position within the next two weeks; the buzz around ABC is that she’s selected veteran publicist Ed Dandridge for the job.

Matson has been with ABC since 1977, joining the network as director of news information at ABC News in Washington. That same year, she was named director of business information, relocating to the web’s New York headquarters.

In 1979 Matson was upped to VP, overseeing broadcast public relations. She was elected a corporate officer of ABC in 1984.

Before joining ABC, Matson served at the Nixon and Ford White House as a press assistant/speechwriter from 1973-77.

More Biz

  • Kevin Durant LeBron James

    Kevin Durant Praises LeBron James' Lakers Move

    NEW YORK — ABC Inc. has upped Patricia Matson to senior VP of communications as part of an overall restructuring of its PR operations, which was announced Monday. Matson, a 21-year ABC vet, will be responsible for all internal and external communications departments at the Disney-owned company, including the ABC Television Network and other ABC […]

  • Kevin Durant Rich Kleiman

    Kevin Durant Shares His Media Biz Playbook at Variety Sports & Entertainment Breakfast

    NEW YORK — ABC Inc. has upped Patricia Matson to senior VP of communications as part of an overall restructuring of its PR operations, which was announced Monday. Matson, a 21-year ABC vet, will be responsible for all internal and external communications departments at the Disney-owned company, including the ABC Television Network and other ABC […]

  • David-Zaslav-Discovery Sun Valley Conference

    A Look at Key Trends Facing Media and Tech Companies Ahead of Q2 Earnings

    NEW YORK — ABC Inc. has upped Patricia Matson to senior VP of communications as part of an overall restructuring of its PR operations, which was announced Monday. Matson, a 21-year ABC vet, will be responsible for all internal and external communications departments at the Disney-owned company, including the ABC Television Network and other ABC […]

  • Spotify logo is presented on a

    Spotify Launches Feature to Help Artists, Labels Submit Music to Playlists

    NEW YORK — ABC Inc. has upped Patricia Matson to senior VP of communications as part of an overall restructuring of its PR operations, which was announced Monday. Matson, a 21-year ABC vet, will be responsible for all internal and external communications departments at the Disney-owned company, including the ABC Television Network and other ABC […]

  • Comcast

    Comcast Drops Out of Bidding War With Disney for 21st Century Fox Assets to Focus on Sky

    NEW YORK — ABC Inc. has upped Patricia Matson to senior VP of communications as part of an overall restructuring of its PR operations, which was announced Monday. Matson, a 21-year ABC vet, will be responsible for all internal and external communications departments at the Disney-owned company, including the ABC Television Network and other ABC […]

More From Our Brands

Access exclusive content