Memo to KCBS: Must see lawyers

KCBS ran a promo hyping a series for its news last Wednesday and Thursday that had a familiar ring to it — a tad too familiar for NBC’s comfort.

It was a tagline designed to draw viewers to a series reported by anchorman Michael Tuck in which Tuck was testing anti-lock brakes on a vehicle. The voiceover tag identified KCBS as “The new place to see must-see TV.”

Given that NBC has a trademark on the “Must See TV” slogan, a letter reportedly was whipped off straight-away from NBC’s legal department demanding that KCBS cease and desist from the infringement, or something to that effect.

No one at KCBS much felt like commenting Tuesday, though the promo evidently was meant to play as a goof on NBC, rather than anything resembling a rip-off. NBC obviously didn’t take it that way.

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