WB taps McCormack to lead research

Cathy McCormack has been named head of sales research for the WB Network with responsibility for all sales and marketing research.

Based in New York, McCormack will oversee analysis of ratings, demos and market trends for the netlet’s ad sales department. She reports to Jack Wakshlag, the WB’s research head.

McCormack joins WB from Lifetime Television, where she held a similar post. She also has had stints at Tribune Entertainment, King World and the TV rep firm Harrington, Righters & Parsons.

More TV

  • Pussy Riot protesters invade the pitch

    Pussy Riot Members Given Brief Jail Sentences for World Cup Protest

    Cathy McCormack has been named head of sales research for the WB Network with responsibility for all sales and marketing research. Based in New York, McCormack will oversee analysis of ratings, demos and market trends for the netlet’s ad sales department. She reports to Jack Wakshlag, the WB’s research head. McCormack joins WB from Lifetime […]

  • Amazon, TF1 Go Behind the Scenes

    Amazon, TF1 Go Behind the Scenes With French World Cup Team (EXCLUSIVE)

    Cathy McCormack has been named head of sales research for the WB Network with responsibility for all sales and marketing research. Based in New York, McCormack will oversee analysis of ratings, demos and market trends for the netlet’s ad sales department. She reports to Jack Wakshlag, the WB’s research head. McCormack joins WB from Lifetime […]

  • 'The Bachelorette' Week 8 Recap: Becca

    'The Bachelorette' Recap: Becca Kufrin Meets the Families on Hometown Dates

    Cathy McCormack has been named head of sales research for the WB Network with responsibility for all sales and marketing research. Based in New York, McCormack will oversee analysis of ratings, demos and market trends for the netlet’s ad sales department. She reports to Jack Wakshlag, the WB’s research head. McCormack joins WB from Lifetime […]

  • Will Catlett

    'Love Is___' Star William Catlett Signs With CAA (EXCLUSIVE)

    Cathy McCormack has been named head of sales research for the WB Network with responsibility for all sales and marketing research. Based in New York, McCormack will oversee analysis of ratings, demos and market trends for the netlet’s ad sales department. She reports to Jack Wakshlag, the WB’s research head. McCormack joins WB from Lifetime […]

  • Nick Cannon King of the Dancehall

    TV News Roundup: Nick Cannon to Host 2018 Teen Choice Awards

    Cathy McCormack has been named head of sales research for the WB Network with responsibility for all sales and marketing research. Based in New York, McCormack will oversee analysis of ratings, demos and market trends for the netlet’s ad sales department. She reports to Jack Wakshlag, the WB’s research head. McCormack joins WB from Lifetime […]

  • Rugrats. Nickeoldeon Animation Studios

    'Rugrats' Relaunch Set With Nickelodeon Series, Paramount Movie

    Cathy McCormack has been named head of sales research for the WB Network with responsibility for all sales and marketing research. Based in New York, McCormack will oversee analysis of ratings, demos and market trends for the netlet’s ad sales department. She reports to Jack Wakshlag, the WB’s research head. McCormack joins WB from Lifetime […]

  • Sacha Baron Cohen

    Showtime Counters Sacha Baron Cohen 'Stolen Valor' Claims

    Cathy McCormack has been named head of sales research for the WB Network with responsibility for all sales and marketing research. Based in New York, McCormack will oversee analysis of ratings, demos and market trends for the netlet’s ad sales department. She reports to Jack Wakshlag, the WB’s research head. McCormack joins WB from Lifetime […]

More From Our Brands

Access exclusive content