Owen Simon, a TV marketing pioneer who logged 40 years with Westinghouse Broadcasting and Group W Prods., now part of CBS Inc., will retire at the end of the month.
Simon currently serves as senior VP of creative services for Eyemark Entertainment, the CBS syndication unit which absorbed Group W Prods. in early 1996. Simon will continue to work for Eyemark as a consultant for the upcoming National Assn. of TV Program Executives syndication sales convention in January.
Simon joined Westinghouse in 1957 as publicity manager for radio station KDKA in Pittsburgh. He moved over to Westinghouse’s Group W Prods. in 1967, working on marketing and publicity campaigns for “The Merv Griffin Show” and “The Mike Douglas Show,” among many others. By 1977, he was veepee of creative services, overseeing all advertising, promotion and publicity for Group W.
Simon, a native of Beaver Falls, Pa., said he’s looking forward to spending more time with his grandchildren: “With five grandsons, it seems time to start getting them in shape as a basketball team.”