RIO DE JANEIRO — Time Warner’s Turner Broadcast System, Brazil media leader Globo and a group of 10 companies and organizations announced the launching on July 31 of the country’s first privately sponsored edu-cational channel.
Futura, which will have an annual budget of $12 million, will be aimed at schoolchildren and teachers. Most of the channel’s 16 daily hours of programming will be produced locally with the support of Turner’s staff in Atlanta. TBS will also place an employee in Brazil who will serve as a consultant.
“We’ve been involved with educational television for over 10 years. It’s our privilege to be associated in this won-derful project,” Ted Turner said during Futura’s official presentation in Rio de Janeiro.
The channel will be available through the pay TV packages of Globo’s Net and Multicanal, and through Sky, the DTH service launched in Brazil by Globo, News Corp. and TCI.
Turner denied any further investment plans in Brazil “at the present time.”