Sony buys ‘Baywatch’ for Latino sky

“Baywatch,” one of the most widely watched U.S. series abroad, has been licensed by Sony Entertainment Television for its Latin American satellite channel.

The deal was clenched by Paul Talbot, president and CEO of the Fremantle Corp., the exclusive international distribber of the show since its inception on NBC in 1988.

Sony has picked up all 177 hours of the show, including series eight, which is now in production. The satellite windows for series one through seven will open after the runs on broadway stations in 20 Latin American territories. Series eight however, will air first on Sony’s satellite channel before it airs terrestrially in each territory.

“This latest sale brings grosses in markets outside the U.S. to more than $97 million,” Talbot said. “We will be selling the series firstrun to the very few countries that have yet to (air it), and series reruns in the 144 countries that now run it, well into the next century.”

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