Soap kisses off ad coin

BOGOTA — When Colombia’s Producciones Jes filmed its May 8 episode of its new soap “Perfume de Agonia” (Scent of Agony), they knew it would raise some eyebrows.

The climax of the episode comes when Elvira, one of a band who has kidnapped the unfortunate Helena, plants a passionate kiss on the heroine’s unwilling lips. It was the first Colombian soap opera to feature any kind of homosexual contact between women.

“We wanted to feature lesbianism to make people understand that these things do exist in reality,” a spokesman at Jes said. “We didn’t expect such a fuss.”

The kiss proved a costly one for Jes. This week one of the program’s advertisers — local toiletries company Inextra — canceled a $5,000 per-month contract, Jes marketing manager Arnoldo Rodriguez said.

Inextra officials were unavailable for comment.

Inextra is a subsid of U.S. conglom Proctor & Gamble, which pulled its advertising from the U.S. show “Ellen” prior to an episode in which the star confides her homosexual feelings. The morality play came at cost to Inextra. “Perfume’s” rating, which at around 21 points was lagging in the Colombian soap sweep, immediately climbed a notch, to 24.5.

More TV

  • Durban 2018 Panel on Sexual Harrasment

    For Black Women in South African Film Biz, Equality Still a Struggle

    BOGOTA — When Colombia’s Producciones Jes filmed its May 8 episode of its new soap “Perfume de Agonia” (Scent of Agony), they knew it would raise some eyebrows. The climax of the episode comes when Elvira, one of a band who has kidnapped the unfortunate Helena, plants a passionate kiss on the heroine’s unwilling lips. […]

  • Anthony Anderson

    Anthony Anderson Under Criminal Investigation, Disputes Woman's Claims of Assault

    BOGOTA — When Colombia’s Producciones Jes filmed its May 8 episode of its new soap “Perfume de Agonia” (Scent of Agony), they knew it would raise some eyebrows. The climax of the episode comes when Elvira, one of a band who has kidnapped the unfortunate Helena, plants a passionate kiss on the heroine’s unwilling lips. […]

  • 'Marvel's Cloak & Dagger' Renewed for

    'Marvel's Cloak & Dagger' Renewed for Season 2 at Freeform

    BOGOTA — When Colombia’s Producciones Jes filmed its May 8 episode of its new soap “Perfume de Agonia” (Scent of Agony), they knew it would raise some eyebrows. The climax of the episode comes when Elvira, one of a band who has kidnapped the unfortunate Helena, plants a passionate kiss on the heroine’s unwilling lips. […]

  • Frances McDormand Oscar theft

    Amazon Showrunners Panel: Frances McDormand Will Star as God in 'Good Omens'

    BOGOTA — When Colombia’s Producciones Jes filmed its May 8 episode of its new soap “Perfume de Agonia” (Scent of Agony), they knew it would raise some eyebrows. The climax of the episode comes when Elvira, one of a band who has kidnapped the unfortunate Helena, plants a passionate kiss on the heroine’s unwilling lips. […]

  • Amazon Studios SDCC Roundup: Teaser Trailers,

    Amazon Studios SDCC Roundup: Teaser Trailers, Casting, Release Dates

    BOGOTA — When Colombia’s Producciones Jes filmed its May 8 episode of its new soap “Perfume de Agonia” (Scent of Agony), they knew it would raise some eyebrows. The climax of the episode comes when Elvira, one of a band who has kidnapped the unfortunate Helena, plants a passionate kiss on the heroine’s unwilling lips. […]

  • Iron Fist

    TV News Roundup: Marvel's 'Iron Fist' Gets Season 2 Premiere Date on Netflix

    BOGOTA — When Colombia’s Producciones Jes filmed its May 8 episode of its new soap “Perfume de Agonia” (Scent of Agony), they knew it would raise some eyebrows. The climax of the episode comes when Elvira, one of a band who has kidnapped the unfortunate Helena, plants a passionate kiss on the heroine’s unwilling lips. […]

More From Our Brands

Access exclusive content