Rubin new Live TV sr. VP

Gary Rubin has ankled his job as VP of ancillary distribution and library acquisitions at October Films to join his former boss Amir Malin at Live Entertainment. Rubin has been named senior VP of TV at Live.

In his new position, Rubin assumes responsibilities formerly held by David Garber. Rubin reports directly to Malin, who is co-president of Live along with Bill Block and Mark Curcio. Malin joined Live after it was purchased by Bain Capital and Richland, Gordon & Co. in July. He formerly was co-managing director of October.

While at October, Rubin concurrently held the position of senior vice president at Millennium Films, October’s production joint venture with Nu Image and Phoenician Films. Rubin previously worked for Prism Pictures, where he moved up the ranks from veepee of acquisitions and ancillary sales to become president. Before Prism, he was director of programming at Viewers Choices.

“I am extremely excited to have Gary on board as part of the senior management team at Live,” Malin said. “We plan to move quickly and aggressively in Live’s expansion in the television business, and Gary, given his wealth of experience and relationships in the business, will be an integral part of the growth.”

“I am thrilled to be working at Live and am eager to take on the challenges that are ahead of me,” Rubin said. “It is wonderful to be working again with Amir and I look forward to joining him, Bill Block and Mark Curcio in making Live the preeminent independent in the industry.”

Working with Rubin in Live’s TV department will be Jon Ferro — whose role as vice president of television will be expanded — as well as Alisha Serold, who recently was promoted to manager of TV.

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