New Grupo Argos studio to ease TV Azteca logjam

MEXICO CITY — Grupo Argos last week inaugurated its new studio facility just outside the capital, and the extra space should help broadcaster TV Azteca step up its rate of production.

Argos is an independent production company, with clients such as telephone company Telefonos de Mexico and ad agencies, but it has been working closely with Mexico’s No. 2 broadcaster on a number of shows.

While TV Azteca owns its own studios with four soundstages, it has been increasing original programming production, particularly soap operas.

Argos was involved in TV Azteca’s big hit soap “Nada Personal,” (Nothing Personal) and is working on program “Se Vale Sonar” (It’s Worth Dreaming).

TV Azteca is also currently working with Argos on its newest soap opera, “Mirada de Mujer,” which stars Angelica Aragon, who left soap opera and production powerhouse Televisa to join TV Azteca.

Wooed from Televisa

Work has also begun at the Argos studio on TV Azteca’s newest production, “Demasiado Corazon” (Too Much Heart), which features Demian Bichir, a star of “Nada Personal,” and Claudia Ramirez, yet another actor wooed away from Televisa. Many former Televisa stars have joined up with TV Azteca, though there have been some cases of stars defecting back in the intense battle for talent.

By the fourth quarter of this year, production is scheduled to begin on yet another soap opera, “Lagunilla,” which will star one of Mexico’s most popular actresses, Lucia Mendez, with Brazil’s Ecker, famed in Latin America for his role in the Colombian production “Cafe con Aroma de Mujer.”

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