Latino awards to air on ABC

The National Council of La Raza has changed the name of its three–year-old Bravo Awards show to the American Latino Media Arts (ALMA) Awards, and the special will air on ABC next year.

ALMA, meaning spirit or soul in Spanish, celebrates the positive portrayal of Latino images in American film and TV. The ABC special, to air early next summer, will take the unusual step of bringing together competing corporate sponsors, including Coca-Cola and Pepsi, as well as Ford and General Motors, among others.

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