Laff net bows sales arm

Finally declaring its independence from co-parent MTV Networks, Comedy Central has created its own affiliate sales group, promoting Brad Samuels to senior VP of the division and hiring Clayton Banks, Lisa Delligatti and Richard Freedman to work under Samuels as VPs.

Previously, MTV Networks had managed the sales and distribution of Comedy Central, which is co-owned by Viacom and Time Warner.

“We will continue to work closely with our parents at MTV Networks,” said Doug Herzog, Comedy Central’s prexy and CEO, “but after taking us to a mature distribution level for the past eight years, it’s now time for us to stand alone.”

Samuels has been promoted from VP to senior VP, affiliate relations, retaining overall responsibility for conceiving, directing and implementing Comedy Central’s affiliate sales efforts for both cable and direct broadcast satellite.

Banks, hired as affiliate relations VP in charge of the Northeast region (based out of New York), previously worked as senior VP of the soon-to-be-defunct Sega Channel.

Delligatti, VP for affiliate relations covering the Southeast (based out of Atlanta), joins Comedy Central from Discovery Networks, where she worked as director for the Southern region.

Freedman, VP for the Western region (based in Denver), previously worked as an independent consultant at National Geographic Channels in Washington, D.C.

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