KFWB taps KMEX Clinton coverage

In what station officials term a “mini-pilot,” KFWB-AM in Los Angeles has forged an alliance with KMEX-TV to use the Spanish broadcaster’s reporters for live takes during President Clinton’s trip to Mexico and Costa Rica.

Jesus Javier, normally KMEX’s 11 p.m. news anchor and on special assignment to cover Clinton’s first visit as President to Latin America, called in analysis at 5:30 p.m. for afternoon commuters. Clinton arrived Monday in Mexico City to meet with President Ernesto Zedillo and other top Mexican officials.

“We want to try to find out more than what the President said,” explained Crys Quimby, KFWB news director, referring to the disparate opinions of Mexicans, Americans and U.S. expatriates concerning issues such as illegal drugs, trade and immigration. “We thought we could get more insight going right to the source.”

KMEX news director Jairo Marin said the Clinton visit “was the perfect opportunity to the test the idea.” On Thursday and today, KMEX reporter Rosa Maria Villalpando scheduled call-in reports to KFWB from San Jose, Costa Rica, where Clinton is attending meetings with Central American leaders.

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