Italos adopt TV code

MILAN — In the wake of the sexual abuse and brutal murder of a 9-year-old boy near Naples, Italian broadcasters have agreed to ban scenes of sex and violence from daytime television.

Pubcaster RAI and private TV channels on Wednesday signed a code of conduct which will apply to news broadcasts, films, TV shows and advertising.

All major broadcasters agreed upon the new voluntary limits, which were welcomed by Italy’s government.

The signing of the news code was presided over by in Rome by Italy’s premier Romano Prodi. Signees included pubcaster RAI general director Franco Iseppi, Mediaset’s CEO Fedele Confalonieri, Cecchi Gori Communications CEO Biagio Agnes and Filippo Rebecchini, president of Italy’s association of local TV and radio stations FRT.

A national committee, including representatives of all broadcasters and an equal number of members appointed by the government, will oversee compliance with the new guidelines.

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