Inside move: Fourth ‘Butt Bowl’ looong on ads

So you think Fox went a little nuts on the ads and promos for its first-ever Super Bowl telecast, eh? Well, it was mild compared to the barrage MTV packed into “Butt Bowl IV,” the cablenet’s fourth annual special Super Bowl halftime edition of “Beavis and Butt-head.”

MTV separated the pair of “B and B” segs with 7-1/2 minutes of advertising and promotion in a single cluster. That’s four minutes of straight commercials, a two-minute sneak preview of its forthcoming animated series “Daria” and another minute and a half of promotion for other MTV programs (including a 60-second one for Jenny McCarthy’s soon-to-premiere variety show).

In short – or, more accurately, in long – the commercials and promos were longer than either of the “B and B” installments that ran during the entirety of “Butt Bowl IV,” which stretched slightly under 19 minutes in total.

“Hey, give us a break, we knew we’d have a captive audience,” said an MTV representative.

More TV

  • Jackie Weaver attends the centerpiece gala

    Jacki Weaver Heads Cast of Stan Original Series 'Bloom'

    So you think Fox went a little nuts on the ads and promos for its first-ever Super Bowl telecast, eh? Well, it was mild compared to the barrage MTV packed into “Butt Bowl IV,” the cablenet’s fourth annual special Super Bowl halftime edition of “Beavis and Butt-head.” MTV separated the pair of “B and B” […]

  • Debra MessingProject Angel Food honoring Debra

    'Will & Grace': Debra Messing Talks David Schwimmer's Guest Role

    So you think Fox went a little nuts on the ads and promos for its first-ever Super Bowl telecast, eh? Well, it was mild compared to the barrage MTV packed into “Butt Bowl IV,” the cablenet’s fourth annual special Super Bowl halftime edition of “Beavis and Butt-head.” MTV separated the pair of “B and B” […]

  • Late-Night TV's Growing Problem: Maybe There's

    Late-Night TV Has a Growing Problem: Maybe There's Too Much of It

    So you think Fox went a little nuts on the ads and promos for its first-ever Super Bowl telecast, eh? Well, it was mild compared to the barrage MTV packed into “Butt Bowl IV,” the cablenet’s fourth annual special Super Bowl halftime edition of “Beavis and Butt-head.” MTV separated the pair of “B and B” […]

  • David Harbour'Stranger Things' event, Los Angeles,

    'Stranger Things' Season 3 Is Inspired by 1985's 'Fletch' (EXCLUSIVE)

    So you think Fox went a little nuts on the ads and promos for its first-ever Super Bowl telecast, eh? Well, it was mild compared to the barrage MTV packed into “Butt Bowl IV,” the cablenet’s fourth annual special Super Bowl halftime edition of “Beavis and Butt-head.” MTV separated the pair of “B and B” […]

  • Disney Channel logo

    TV News Roundup: Disney Channel Announces 'Coop & Cami' Premiere Date

    So you think Fox went a little nuts on the ads and promos for its first-ever Super Bowl telecast, eh? Well, it was mild compared to the barrage MTV packed into “Butt Bowl IV,” the cablenet’s fourth annual special Super Bowl halftime edition of “Beavis and Butt-head.” MTV separated the pair of “B and B” […]

More From Our Brands

Access exclusive content