HBO on Tuesday announced a four-week (Feb. 1-28) programming, promotion and community outreach campaign to honor Black History Month.
Included in the campaign are HBO originals including the standup special “Damon Wayans: Still Standing,” weekly editions of “The Chris Rock Show,” a heavyweight title fight pitting Lennox Lewis against Oliver McCall, and the premiere of the HBO film “Miss Evers’ Boys.”
African-Americans make up 22% of HBO’s subscriber base, and 42% of all black households in America receive HBO, while just 22% of all TV homes in the U.S. subscribe to the service.
From Feb. 2 to 20, the network is further creating the 10-city “Black Film Focus: A Festival of Expression in Motion,” which spotlights black cinema. It includes film shorts by African-American filmmakers, as well as actor-dancer Gregory Hines’ directorial debut, the film “Bleeding Heart.”
HBO has also announced that the hourlong original HBO NYC film “In the Gloaming,” starring Glenn Close and marking Christopher Reeve’s helming debut, will premiere April 20 on the Time Warner-Turner pay cabler.