Fox on air in top 100 markets

Fox Broadcasting Co. will make a clean sweep of the top 100 TV markets when its new affiliate in Vermont signs on the air Aug. 31 with a telecast of Fox’s first regular-season NFL game.

The launch of WFFF in Burlington/Plattsburgh, the nation’s 91st-ranked TV market, fills the last gap in Fox’s lineup of primary affiliates in the top 100 markets, ensuring that the network’s programming runs in uniform timeslots across the vast majority of U.S. TV households.

Fox’s sports and children’s programming had been carried, outside of its regular timeslots, by the market’s CBS affiliate, WCAX, which will end its association with Fox by Sept. 6. Fox’s primetime slate had only been available in the market through Fox Net, the cable programming service designed to deliver Fox network programming in markets where the network does not have a broadcast affiliate.

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