Eye wins homes, NBC demos on Saturday

NBC’s “Sleepwalkers” has taken another backward step toward a possible quick hook, fading 19% behind its 18-49 lead-in from “The Pretender” in preliminary national Nielsens for Saturday, Nov. 8. NBC still won the night in that key demo, but the regular CBS lineup prevailed in homes with a 9.1 rating/16 share.

ABC’s Saturday schedule (4.2/8 in homes, 2.3 rating in adults 18-49, both season lows) finished last by all key measures. “C-16” (3.1/6 in homes) must hope its final national results improve or it’ll be stuck with ABC’s lowest regular-season rating in that slot in at least 10 years and probably ever.

In the 9-10 p.m. hour, NBC’s “Sleepwalkers” staggered to a 5.1 rating/9 share in households and a 3.9 rating in adults 18-49, down 5% from its previous-week premiere 18-49 rating and down 17% from what NBC averaged in the slot a year ago with “The Pretender.”

NBC narrowly topped Fox for the night in adults 18-49, but the two nets tied during their two head-to-head hours 8-10 p.m.

Friday’s preliminary nationals went to ABC on the strength of a season-high “20/20” (12.4/23 in homes, 6.2/19 in adults 18-49), which featured a Marv Albert interview.

CBS rose to a surprising second Friday in adults 18-49, as a “Candid Camera” spec (10.6/19 in homes, 4.8/16 in adults 18-49) captured CBS’ best 18-49 rating that hour since “Kids Say the Darndest Things” last May 16.

In final nationals for Thursday, NBC stormed to the highest nightlong rating of the November sweeps to date, a 19.3/30. CBS enjoyed the second-best rating ever for “Promised Land” (10.7/17). ABC’s dying lineup fell deep into last in adults 18-49, more than a full point behind CBS.

Each household rating point represents an estimated 980,000 homes, or 1% of the country’s TV homes. Each adults 18-49 rating point reps 1.23 million viewers, 1% of the U.S. total. A share is the same sort of percentage, except it measures only the homes or viewers watching TV during the timeslot involved.

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