Disney Channel gets new look

The Disney Channel will unveil its new logo at this week’s National Cable Television Assn. convention in New Orleans as part of its brand and imaging makeover.

In switching from the previous logo that features a blue TV screen with white horizontal lines and a mouse ears silhouette, the new channel identifier shows Mickey Mouse with arms raised in a classic Disney pose standing inside a video monitor/TV screen that has a mouse ears icon coming out of the top and the Disney signature splashed across the middle.

The Disney Channel’s senior VP of programming and production Rich Ross said the logo is receiving positive buzz. It was created by Lee Hunt Associates.

Ross also noted that the logo ties in with the channel’s new quest to put kids and families first, a mandate illustrated by the announcement on Friday of its first new original series order under the new regime, “PB&J,” an animated series from Jumbo Pictures (producer of the Nickelodeon hit “Doug”). The channel has ordered 13 episodes.

Created by Jim Jinkins, “PB&J” is aimed at the preschooler audience and focuses on a family of three otters: 5-year-old Peanut; his twin sister, Jelly; 2-year-old “Baby Butter”; and their mother.

“The Disney Channel is creating new characters that will join the classic Disney characters, such as Winnie the Pooh, the little Mermaid and Mickey Mouse in a more dynamic preschool block,” Ross said.

Popular on Variety

More TV

  • Courtney Kemp Agboh'Power' TV show final

    'Power' Creator Courtney A. Kemp On Why Starz Series Hasn't Gotten Awards Recognition

    “Power” is a top ratings performer for Starz and has a hugely committed fanbase, but the series has lacked in its awards recognition. Other than honors from the NAACP Image Awards, “Power” has not received any awards or nominations from the Emmys, Golden Globes or SAG — something that star and executive producer Curtis “50 [...]

  • Breaking Bad Movie

    'Breaking Bad' Movie: Watch the First Teaser for 'El Camino'

    In case you hadn’t heard, Emmy-winning drama “Breaking Bad” is cooking up a movie sequel. On Saturday, after details of Netflix’s project quietly leaked online, the streaming giant issued the first teaser for “El Camino: A Breaking Bad Movie,” which will be released on October 11. Starring Aaron Paul as Jesse Pinkman, the “Breaking Bad” [...]

  • Breaking Bad

    'Breaking Bad' Movie Release Date, Title and Plot Revealed

    The “Breaking Bad” movie is coming to Netflix sooner than you might think. The film, titled “El Camino: A Breaking Bad Movie,” is now set to be released on Netflix on Oct. 11, according to a report from the New York Times, with Aaron Paul returning as the series’ popular meth cook Jesse Pinkman. Jesse [...]

  • Laurence FishburneNational Memorial Day Concert Dress

    Laurence Fishburne to Produce 'Marvel's Moon Girl and Devil Dinosaur' Series for Disney Channel

    Laurence Fishburne is stepping into the animation game. The “Matrix” star is set to executive produce “Marvel’s Moon Girl and Devil Dinosaur,” an animated series which has been given the greenlight at Disney Channel. Based on Marvel’s comic book series, the show hails from from Disney Television Animation and follows the adventures of 13-year-old super-genius [...]

  • Aracne

    Chile’s Sanfic, Mexico’s Morbido Fest Pact to Promote Latino Horror (EXCLUSIVE)

    Mexican horror festival Morbido and Chile’s Santiago Intl. Film Festival (Sanfic) have agreed on a long-term collaboration intended to strengthen the genre film industry in Chile and across Latin America. This partnership will see Morbido representatives attend the Sanfic industry section each year to aid in the promotion of horror projects and advise those projects [...]

  • 'The Simpsons' Producers on Disney, Spinoffs

    'The Simpsons' Producers Talk Potential Disney Spinoffs, Confirm Apu Will Remain

    “The Simpsons” has never shied away from lampooning Disney over the years, but maybe that’s no longer the case. Homer, Marge and co. are of course now part of the Disney family and made their first appearance at the Mouse House’s D23 Expo convention, where the show’s producers were asked plenty of questions about what [...]

More From Our Brands

Access exclusive content