DirecTV sets plan for ‘free’ dishes to AlphaStar subs

In the wake of bankrupt satcaster AlphaStar shuttering its doors and ceasing operations Friday — leaving its 51,000 subscribers holding useless hardware — direct broadcast satellite market leader DirecTV rode to the rescue that same day by offering free equipment to the more than 15,000 AlphaStar subs in the continental U.S.

The company officially announced Monday that it will provide a free system, which includes an 18-inch mini-satellite dish, a digital receiver and remote control. But there’s a catch: to qualify, the former AlphaStar customers need pay for shipping and handling as well as installation, a tab likely to approach $250. They also must sign up for a DirecTV Total Choice programming package.

DirecTV’s strategy, of course, is to claim the disenfranchised AlphaStar homes in America before cable or a competing satellite provider like Primestar or EchoStar, can claim them.

Bill Casamo, senior VP and G.M. of sales and marketing for DirecTV, said Monday, “We are pleased to be able to step in and provide (the U.S. subscribers to AlphaStar) with the largest programming selection and highest customer satisfaction of any DBS provider.”

DirecTV presently boasts more than 2.7 million subscriber homes.

More TV

  • Nicole MainesVariety Studio Comic-Con, Day 3,

    WB SDCC Roundup: Nicole Maines Cast as First Transgender Superhero on 'Supergirl', 'Riverdale' Nabs Penelope Ann Miller

    In the wake of bankrupt satcaster AlphaStar shuttering its doors and ceasing operations Friday — leaving its 51,000 subscribers holding useless hardware — direct broadcast satellite market leader DirecTV rode to the rescue that same day by offering free equipment to the more than 15,000 AlphaStar subs in the continental U.S. The company officially announced […]

  • No Merchandising. Editorial Use Only. No

    Elmarie Wendel, '3rd Rock From the Sun' Actress, Dies at 89

    In the wake of bankrupt satcaster AlphaStar shuttering its doors and ceasing operations Friday — leaving its 51,000 subscribers holding useless hardware — direct broadcast satellite market leader DirecTV rode to the rescue that same day by offering free equipment to the more than 15,000 AlphaStar subs in the continental U.S. The company officially announced […]

  • Gabrielle Carteris

    SAG-AFTRA Board Approves Deals on Non-Primetime TV, Telemundo

    In the wake of bankrupt satcaster AlphaStar shuttering its doors and ceasing operations Friday — leaving its 51,000 subscribers holding useless hardware — direct broadcast satellite market leader DirecTV rode to the rescue that same day by offering free equipment to the more than 15,000 AlphaStar subs in the continental U.S. The company officially announced […]

  • Issa Rae, Natasha Rothwell and Yvonne

    'Insecure' Season 3 to Introduce New 'Timely' Show Within The Show

    In the wake of bankrupt satcaster AlphaStar shuttering its doors and ceasing operations Friday — leaving its 51,000 subscribers holding useless hardware — direct broadcast satellite market leader DirecTV rode to the rescue that same day by offering free equipment to the more than 15,000 AlphaStar subs in the continental U.S. The company officially announced […]

  • Nicole MainesVariety Studio Comic-Con, Day 3,

    Nicole Maines on Being TV's First Trans Superhero: 'I'm Nervous Because I Want to Do It Right'

    In the wake of bankrupt satcaster AlphaStar shuttering its doors and ceasing operations Friday — leaving its 51,000 subscribers holding useless hardware — direct broadcast satellite market leader DirecTV rode to the rescue that same day by offering free equipment to the more than 15,000 AlphaStar subs in the continental U.S. The company officially announced […]

  • Man in the High Castle

    Amazon Renews 'The Man in the High Castle' for Season 4

    In the wake of bankrupt satcaster AlphaStar shuttering its doors and ceasing operations Friday — leaving its 51,000 subscribers holding useless hardware — direct broadcast satellite market leader DirecTV rode to the rescue that same day by offering free equipment to the more than 15,000 AlphaStar subs in the continental U.S. The company officially announced […]

More From Our Brands

Access exclusive content