NEW YORK — Cindy Crawford has signed an exclusive three-year development deal with ABC that includes news, sports and entertainment programming.
Crawford, a model who has honed her TV skills on MTV’s “House of Style” and currently on NBC’s “Later,” becomes the latest Walt Disney synergy star, since she’s also agreed to make unspecified personal appearances for Disney properties and on behalf of the network or related assets like ESPN.
In the unusually wide-ranging deal, Crawford is being eyed for fashion-related segs on ABC’s troubled “Good Morning America,” appearances on “Monday Night Football” or other sports programming, and “subject to mutual approval,” pilot and series projects at ABC Entertainment, presumably for a sitcom. The base deal is said to be worth more than $2 million, with far higher dividends from a series payoff, which is its key element.
“The whole idea of this type of deal is it’s not a one-shot,” said a rep at William Morris Agency, which handles Crawford. “This is a long-term relationship between two parties to home in on something that works for both.”
Crawford, prepping in earnest for a post-modeling TV career, reps a “strategic and timely” addition to ABC, added ABC Entertainment prexy Jamie Tarses.
Crawford had recently agreed to an extended guest-host stint at “Later,” NBC’s late-late-night talker that follows “Late Night With Conan O’Brien” at 1:35 a.m., and is currently in the midst of a six-week gig that will air through late November. She’ll also fulfill a contract to host another four weeks of “Later” next spring despite the new ABC pact. And she’ll continue commercial endorsements for Revlon and Omega watches.