Comcast seeks sports alliance

NEW YORK — Comcast Corp. is in discussions with the Fox/Liberty sports joint venture, ESPN and CNN-SI about tying its Philadelphia sports channel to a national programming “backdrop” offered by one of the three services, Comcast president Brian Roberts said Wednesday.

Speaking at an investment conference sponsored by Montgomery Securities, Roberts said an alliance with one of the three — which would provide Comcast with a national programming link between the Philadelphia channel’s local programming — was “something we will look at.”

“Fortunately there is a lot of them and one of us and we will just have to see,” Roberts said. He told reporters later the alliance wouldn’t involve any equity investments.

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