Celebs, kids a ‘Big Help’at Nickelodeon telethon

Nickelodeon’s Fourth Annual Big Help-a-thon held Sunday in Santa Monica generated some 8 million phone calls from kids nationwide, pledging a total of more than 85 million volunteer hours. Whoopi Goldberg was a special guest host.

“This is just another example of the power of kids,” said Marva Smalls, senior VP of public affairs for Nickelodeon. “They are a tremendous resource and their energy should be tapped.”