CBS firms kids sports

NEW YORK — CBS confirmed plans to launch “Sports Illustrated for Kids” on its revamped Saturday-morning schedule beginning this fall (Daily Variety, Nov. 27).

The half-hour “SI” series, aimed at kids 7 and older, is based on the 8-year-old popular spinoff magazine from Time Inc., and is being jointly developed and produced by the Sports Illustrated Television unit and Eyemark Entertainment, CBS’ syndication arm.

The show is expected to air at the tail end of CBS’ shortened three-hour FCC-friendly kidvid block, which will air in most markets from 10 a.m. to 1 p.m., providing a bridge to CBS Sports’ weekend programming.

CBS senior VP Lucy Johnson, who heads daytime and children’s programming, said the show’s magazine format will “combine the excitement of sports and sports heroes with kid-friendly information and family values.”

A different athlete will host the show each week, joined by two regular teen hosts. For Time Inc., the deal marks only the second network clearance for a regular series based on one of its magazines. People had a primetime se-ries, also on CBS, that lasted for eight weeks in 1978.

More TV

  • Late-Night TV's Growing Problem: Maybe There's

    Late-Night TV Has a Growing Problem: Maybe There's Too Much of It

    NEW YORK — CBS confirmed plans to launch “Sports Illustrated for Kids” on its revamped Saturday-morning schedule beginning this fall (Daily Variety, Nov. 27). The half-hour “SI” series, aimed at kids 7 and older, is based on the 8-year-old popular spinoff magazine from Time Inc., and is being jointly developed and produced by the Sports […]

  • David Harbour'Stranger Things' event, Los Angeles,

    'Stranger Things' Season 3 Is Inspired by 1985's 'Fletch' (EXCLUSIVE)

    NEW YORK — CBS confirmed plans to launch “Sports Illustrated for Kids” on its revamped Saturday-morning schedule beginning this fall (Daily Variety, Nov. 27). The half-hour “SI” series, aimed at kids 7 and older, is based on the 8-year-old popular spinoff magazine from Time Inc., and is being jointly developed and produced by the Sports […]

  • Disney Channel logo

    TV News Roundup: Disney Channel Announces 'Coop & Cami' Premiere Date

    NEW YORK — CBS confirmed plans to launch “Sports Illustrated for Kids” on its revamped Saturday-morning schedule beginning this fall (Daily Variety, Nov. 27). The half-hour “SI” series, aimed at kids 7 and older, is based on the 8-year-old popular spinoff magazine from Time Inc., and is being jointly developed and produced by the Sports […]

  • Star Wars Resistance Trailer

    'Star Wars Resistance': Disney Drops Trailer for 'The Force Awakens' Prequel Series

    NEW YORK — CBS confirmed plans to launch “Sports Illustrated for Kids” on its revamped Saturday-morning schedule beginning this fall (Daily Variety, Nov. 27). The half-hour “SI” series, aimed at kids 7 and older, is based on the 8-year-old popular spinoff magazine from Time Inc., and is being jointly developed and produced by the Sports […]

  • Michelle Wolf Joel McHale

    Michelle Wolf, Joel McHale Talk Shows Canceled by Netflix

    NEW YORK — CBS confirmed plans to launch “Sports Illustrated for Kids” on its revamped Saturday-morning schedule beginning this fall (Daily Variety, Nov. 27). The half-hour “SI” series, aimed at kids 7 and older, is based on the 8-year-old popular spinoff magazine from Time Inc., and is being jointly developed and produced by the Sports […]

  • Jeremy Corbyn Brexit

    British Opposition Leader Jeremy Corbyn to Deliver Edinburgh TV Festival Lecture

    NEW YORK — CBS confirmed plans to launch “Sports Illustrated for Kids” on its revamped Saturday-morning schedule beginning this fall (Daily Variety, Nov. 27). The half-hour “SI” series, aimed at kids 7 and older, is based on the 8-year-old popular spinoff magazine from Time Inc., and is being jointly developed and produced by the Sports […]

  • The Affair

    The Debate Over 'The Affair' Star Ruth Wilson's Awkward Exit (Column)

    NEW YORK — CBS confirmed plans to launch “Sports Illustrated for Kids” on its revamped Saturday-morning schedule beginning this fall (Daily Variety, Nov. 27). The half-hour “SI” series, aimed at kids 7 and older, is based on the 8-year-old popular spinoff magazine from Time Inc., and is being jointly developed and produced by the Sports […]

More From Our Brands

Access exclusive content