Cable quartet add Nielsen alternative

ESPN, USA Networks, Discovery Networks and Lifetime TV have joined the list of those affiliating with SMART (Systems for Measuring and Reporting Television), the Statistics Research Inc. initiative being developed as an audience-measurement alternative to Nielsen Media Research.

The New Jersey-based project, which is also being backed by NBC, ABC, CBS and Fox, as well as by 14 advertisers and ad agencies, is presently being tested via a 500-home SMART ratings “laboratory” in the Philadelphia area.

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