Big ‘Scandal’ in N.Y., L.A.

Perhaps predictably, the MGM TV syndicated special “National Enquirer Presents: 25 Years of Scandal” that packaged celebrity misfortune in a countdown format scored phenomenal ratings in nine metered markets Saturday and Sunday — pulling in its highest numbers in Los Angeles and New York.

Airing in L.A. Sunday at 9 p.m. on KCAL, “National Enquirer Presents” generated a lofty 5.8 rating and 9 share to more than double its 2.2/4 lead-in and knock off network O&O KNBC (5.4/9) while finishing fourth in the market overall.

Meanwhile, in New York, the special delivered a 4.3/10 in households to build on its lead-in by 67% and rank second in the market for the time period.

“National Enquirer” either held the audience or gained in all nine markets over the weekend, improving 600% on its lead-in in Minneapolis (improving from 0.4/1 to 2.8/7).

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