Former CBS prexy Peter Lund’s a golf fan, but team owners are hoping he’ll trade in his clubs for a baseball cap. Word is that Lund, who resigned last month in a scuffle over control of the Eye web’s TV stations, has been approached to fill the long-vacant commissioner’s post at Major League Baseball.
The job’s been vacant since Fay Vincent left in 1993, with Milwaukee Brewers owner Bud Selig filling in as acting commissioner since then. It’s unclear whether Lund’s even interested in the gig; he couldn’t be reached for comment. MLB also is rumored to have called ESPN exec VP-general counsel Edwin Durso and Anheuser-Busch media maven Tony Ponturo in recent months.
But “the commissioner has to know TV, given that it’s the league’s No. 1 revenue stream,” points out a TV sports exec. And network affiliates are like teams, often fighting with their “league” while still dependent on it.