Atkinson, Cahill head new Fox arm

Fox Broadcasting Co. is creating a new marketing division that will be headed by veteran broadcast design-ers-producers Jim Cahill and Jim Atkinson.

Cahill and Atkinson are credited with creating NBC’s “seamless format” in 1994, which allows the network to promote programming efforts during end credits of shows. The duo will report to Stacey Marks-Bronner, executive vice president of marketing for Fox Broadcasting Co.

Cahill and Anderson are charged with designing and producing elements for a new on-air look for Fox that will be put in place down the road.

“We’re setting the bar very high as we reposition this network,” Fox TV president and chief operating officer David Hill said.

In a joint statement, Cahill and Atkinson said Fox has gone from “an unknown brand to an unprecedented success in short order,” and that their mission is to make Fox “America’s favorite television brand.”

More TV

  • Glow Netflix Cosutmes

    'GLOW' Costume Designers on Revisiting the Flashy, Colorful '80s

    Fox Broadcasting Co. is creating a new marketing division that will be headed by veteran broadcast design-ers-producers Jim Cahill and Jim Atkinson. Cahill and Atkinson are credited with creating NBC’s “seamless format” in 1994, which allows the network to promote programming efforts during end credits of shows. The duo will report to Stacey Marks-Bronner, executive […]

  • 'Hammerhead' Takes Top Honors at New

    'Hammerhead' Takes Top Honors at New York Television Festival

    Fox Broadcasting Co. is creating a new marketing division that will be headed by veteran broadcast design-ers-producers Jim Cahill and Jim Atkinson. Cahill and Atkinson are credited with creating NBC’s “seamless format” in 1994, which allows the network to promote programming efforts during end credits of shows. The duo will report to Stacey Marks-Bronner, executive […]

  • Michelle Robert King Remote Controlled Podcast

    Listen: 'Good Fight' Creators Michelle and Robert King on How Trump 'Infected' the Show

    Fox Broadcasting Co. is creating a new marketing division that will be headed by veteran broadcast design-ers-producers Jim Cahill and Jim Atkinson. Cahill and Atkinson are credited with creating NBC’s “seamless format” in 1994, which allows the network to promote programming efforts during end credits of shows. The duo will report to Stacey Marks-Bronner, executive […]

  • Watch Pusha T Perform ‘Santeria’ With

    Watch Pusha T Perform ‘Santeria’ With 070 Shake and The Roots

    Fox Broadcasting Co. is creating a new marketing division that will be headed by veteran broadcast design-ers-producers Jim Cahill and Jim Atkinson. Cahill and Atkinson are credited with creating NBC’s “seamless format” in 1994, which allows the network to promote programming efforts during end credits of shows. The duo will report to Stacey Marks-Bronner, executive […]

  • Zachary Quinto In Search Of

    Zachary Quinto Talks 'Paying Homage' to Leonard Nimoy for 'In Search Of' Reboot

    Fox Broadcasting Co. is creating a new marketing division that will be headed by veteran broadcast design-ers-producers Jim Cahill and Jim Atkinson. Cahill and Atkinson are credited with creating NBC’s “seamless format” in 1994, which allows the network to promote programming efforts during end credits of shows. The duo will report to Stacey Marks-Bronner, executive […]

  • Trial & Error Review

    TV Ratings: 'Trial & Error' Sinks With Second Season Debut

    Fox Broadcasting Co. is creating a new marketing division that will be headed by veteran broadcast design-ers-producers Jim Cahill and Jim Atkinson. Cahill and Atkinson are credited with creating NBC’s “seamless format” in 1994, which allows the network to promote programming efforts during end credits of shows. The duo will report to Stacey Marks-Bronner, executive […]

  • ABC - More In Common

    ABC Hopes Feel-Good Series for Facebook About Americans Uniting Goes Viral

    Fox Broadcasting Co. is creating a new marketing division that will be headed by veteran broadcast design-ers-producers Jim Cahill and Jim Atkinson. Cahill and Atkinson are credited with creating NBC’s “seamless format” in 1994, which allows the network to promote programming efforts during end credits of shows. The duo will report to Stacey Marks-Bronner, executive […]

More From Our Brands

Access exclusive content