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TORONTO — ExpressVu Inc. says it will launch its direct-to-home satellite television service on Sept. 10, becoming the second such player in the Canadian market.

Michael Neuman, president of the Toronto-based company, announced late last week that the long-awaited service will offer 55 channels in Eastern Canada and 37 in the West, plus 30 audio channels. A predecessor to ExpressVu promised to launch two years ago.

Rival Star Choice Television Inc. of Toronto, which launched in April, offers 61 channels in the East and 45 in the West plus 30 audio services. And by the end of September, the number of video channels will rise to 70 and 60, respectively, said VP Guy Skipworth.