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WMA’S O’SEAS VICTORY

LONDON — The William Morris Agency has struck a deal to represent film and TV rights for selected material from Ed Victor Ltd., one of London’s leading literary agents.

The pact follows the failure last fall of a more ambitious attempt by Ed Victor to form a joint venture with International Creative Management’s U.K. arm.

Under the non-exclusive deal with WMA, Victor will continue his existing informal relationship with Bob Bookman at Creative Artists Agency in Los Angeles for certain clients, while others with be handled under the new alliance with WMA.

For example, WMA’s new London-based film VP, Charles Finch, is already representing Brit thriller writer Jack Higgins and “Love Story” author Eric Segal, while Bookman is still handling Erica Jong and the Raymond Chandler estate, among others.

“The William Morris deal is a counterpoint to the CAA relationship,” Victor told Daily Variety. “Stuff that should be represented out of London will go through William Morris, while stuff that should be represented out of L.A. will tend to go with CAA, though not always. The precedent will be to honor my relationship with CAA.”

Finch has already completed one film sale of a Victor book in London, with producer Paul Trijbits picking up the option on the Jacobean murder mystery “Unnatural Murder” by Lady Anne Somerset.

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